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February 11, 2009
Has Bad
Behavior Irreparably Damaged
the Title CEO?
Fortunately
"Good" CEOs Are Still Out There
by Suzanne Bates
Author
of Motivate Like a CEO: Communicate your
Strategic Vision and Inspire People to
Act!
Day after day we're being pummeled by news of
bad CEO behavior, so much that you have to conclude
that America's business executives are incapable of
getting the message -- its time for restraint. In
the last couple of weeks there's been one egregious
example after another of excess, greed and sheer
stupidity. It's so ridiculous that you'd have to
conclude these CEOs aren't just out of touch
they simply don't care.
From the $18.4 billion in bonuses paid out by
Wall Street last year, to the news that former
Merrill Lynch CEO John Thain spent $1.22 million to
redecorate his office; and word that Citigroup had
planned (and later denied they would) purchase a
$50 million 12-seat luxury jet-- after getting $45
billion in Troubled Asset Relief Program (TARP)
funds. So you have to wonder why aren't CEOs at
least afraid of how these actions might be
perceived? They're not just inviting regulators to
their doorsteps, they're risking their company's
hard-won brands and possibly their own high-flying
careers.
Has the title of Chief Executive Officer been
irreparably damaged by all this news? In the court
of public opinion, yes -- no question -- the title
has lost respect. Yet, across America, there are
countless CEOs who are doing the right thing, i.e.,
rolling up their sleeves and working hard to keep
their companies on course. These CEOs won't make
headlines but some are downright heroic as they try
to keep their employees on the job and do right by
their customers.
For example, the once retired chairman and owner
of a commercial lending bank in Arizona is staying
in his empty house, sleeping on an air mattress.
His family had moved to the Northeast but he came
back to the Southwest after the real estate
collapse threatened his bank's survival. He is
working 14 hour days, away from his family for
weeks at a time, going out every day speaking to
customers, and spending hundreds of hours
negotiating with bank examiners and creditors, to
buy time.
This executive isn't just making decisions for
the sake of appearances -- he simply will not
tolerate excess. He fired his CEO for taking home
unwarranted commissions, recovered the company car
that his CEO drove (a $100,000 Range Rover), listed
it for sale on Craig's list, and purchased a used
Passat for himself so he could sensibly commute to
the bank every day.
While some CEOs are splurging, plundering and
pillaging their businesses, the vast majority are
not. And if you look around in your own community,
you realize that you know these good folks. They
are your neighbors and friends who are not taking
home a paycheck right now, they're instead lending
money back to their businesses, agonizing over
layoffs, working late into the night, negotiating
with creditors and virtually killing themselves to
stay afloat.
So though a few highly questionable CEOs have
besmirched the title, it stands to reason that most
chief executives, whether from a Fortune 1000 firm
or a small, midsize concern, remain passionate
about their businesses and just as devoted as ever
to their employees and customers. They've made
personal sacrifices while asking their employees to
do the same, and they don't need federal regulators
to tell them what is right -- their judgment is all
they need. Plus, their principles are on display
every single day, in the form of the decisions they
make. This is the true spirit of American business
which will not be corrupted or compromised by greed
or selfish interests.
Many people out there aspire to be a CEO one day
-- for them it would mark the pinnacle of their
career. This part isn't going to change just
because of a few bad examples. Becoming CEO or
president of a company is a responsibility that
most people take very seriously. That's why it's
important for good CEOs to keep doing the right
thing and setting a good example for the rest. For
the CEO title to regain credibility with the
American public, the media probably also needs to
start taking note of these good guys and good
women.
Tremendous government pressure will be exerted
upon CEOs -- for awhile at least -- until the
economy is back on track. President Obama will try
to use a bully pulpit to achieve this, taking steps
like sending Treasury Secretary Timothy Geitner to
Wall Street to deliver a message that these CEOs'
actions are unacceptable.
There's word too that New York Attorney General
Andrew Cuomo may demand the return of $4 billion in
bonuses paid by Merrill Lynch & Co just before
it was acquired by Bank of America Corp. Cuomo
wants to know what Bank of America Chief Executive
Kenneth Lewis knew about the accelerated bonuses
and about Merrill's surprise $15 billion net loss
in the fourth quarter, one source told the
agency.
CEO pay will remain in the news too. The CEO of
a Standard and Poor's 500 company made, on average,
about $14 million in total compensation in 2007.
Senator Claire McCaskill's initially offered a bill
capping executive pay at companies accepting
federal bailout dollars at $400,000 a year, what
President Obama makes. President Obama has now
followed suit with a proposal for a $500,000
cap.
As an executive coach who has worked with
outstanding business leaders over the years, I
wrote a book called "Motivate Like a CEO" because I
believe there are many, many examples of
motivating, inspiring leaders out there who are
connecting people with purpose and passion toward a
common goal. This might be the highest definition
of leadership, in addition to the countless leaders
out there who go to work every day passionate about
what they do and who know how to empower others to
achieve great things.
In today's current business climate, we
certainly need more leaders like this, who can
genuinely communicate and motivate their
organizations. People long to be a part of the
turnaround, and they have many of the answers to
your company's struggles right now. If you empower
them and harness their creativity and energy,
you'll accelerate your own recovery and position
yourself for growth as the economy recovers. You'll
also be well-equipped to take advantage of the many
opportunities that still exist, even in these
bewildering and turbulent times.
Copyright
© 2009 Suzanne Bates. Published with
permission.
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